
Project description
The CULT brand identity was designed with movement at its core.
More than a visual system, it’s an evolving experience — dynamic, vibrant, and alive. Motion graphics are not just a stylistic choice; they are a strategic pillar of the brand.
In a universe driven by rhythm, energy, and emotional connection, movement becomes the language that bridges CULT’s visual expression with its essence: immersive, pulsating, and unforgettable. Every transition, animation, and kinetic element reflects the spirit of the dance floor and amplifies the intensity of each moment.
By placing motion at the center of its identity, CULT reinforces its position as a contemporary, bold, and emotionally engaging brand within the electronic music scene.
Project skills:
Visual identity, Composition, Motion Design, Video Editing, Finalization
Art Direction:
Leonardo Sulzbach
Motion design:
Leonardo Sulzbach
Natália Bageston
Client:
Thiago Santos
Fred Taboada
Art Direction:
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