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CULT — Music Festival

Project description

The CULT brand identity was designed with movement at its core.

 

More than a visual system, it’s an evolving experience — dynamic, vibrant, and alive. Motion graphics are not just a stylistic choice; they are a strategic pillar of the brand.

In a universe driven by rhythm, energy, and emotional connection, movement becomes the language that bridges CULT’s visual expression with its essence: immersive, pulsating, and unforgettable. Every transition, animation, and kinetic element reflects the spirit of the dance floor and amplifies the intensity of each moment.

By placing motion at the center of its identity, CULT reinforces its position as a contemporary, bold, and emotionally engaging brand within the electronic music scene.

Project skills:
Visual identity, Composition, Motion Design, Video Editing, Finalization

Art Direction:

Leonardo Sulzbach

Motion design:

Leonardo Sulzbach
Natália Bageston

Client:

Thiago Santos

Fred Taboada

Art Direction:

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