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CULT — Music Festival

Project description

The CULT brand identity was designed with movement at its core.

 

More than a visual system, it’s an evolving experience — dynamic, vibrant, and alive. Motion graphics are not just a stylistic choice; they are a strategic pillar of the brand.

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In a universe driven by rhythm, energy, and emotional connection, movement becomes the language that bridges CULT’s visual expression with its essence: immersive, pulsating, and unforgettable. Every transition, animation, and kinetic element reflects the spirit of the dance floor and amplifies the intensity of each moment.

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By placing motion at the center of its identity, CULT reinforces its position as a contemporary, bold, and emotionally engaging brand within the electronic music scene.

Project skills:
Visual identity, Composition, Motion Design, Video Editing, Finalization

Art Direction:

Leonardo Sulzbach

Motion design:

Leonardo Sulzbach
Natália Bageston

Client:

Thiago Santos

Fred Taboada

Art Direction:

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